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Context! Revolutionizes the way you look at your business:
  • Combine multiple data sources quickly and easily
  • 100% point-and-click is easier to learn, means faster adoption
  • Share your insights using social BI features
  • BI Anywhere with dedicated iPad and Mobile clients
  • 100% browser-based means fast deployments, low TCO

Business Analytics Definition And Significance

Although many people are familiar with the term business analysis, seldom do they come across the term business analytics. And I am sure there are many non-business folks out there who think that both these terms are same. By reading a business analytics definition, you might feel that it is a lot similar to business analysis or both are same. However, if you venture more into the significance and function of these two terms, you will understand that analytics involve various applications and methods used for interpreting a particular analytical data; whereas analysis deals with the whole process of interpretation.

Interpreting Business Analytics Definition

Different business directories offer different definitions for a single term. This often leaves us confused and makes it difficult to follow a singular interpretation. However, there are several reasons behind such discrepancies in definitions and explanations offered. Business analytics tools and techniques vary from industry to industry. They are highly dependent on the nature of the business. With the passage of time the job of a business analyst has undergone several innovations and updates. Under such circumstances, you should try to interpret a business analytics definition in the context of a dynamically evolving commercial and technological environment.

Business Analytics Definition And Concept

Business analytics is a set of procedures and methods that helps a company to predict their future on the basis of their past experiences. The entire prediction process is not as simple as it sounds in here. Lot of calculations and deductions are done by group experts as they try to arrive at a viable solution to make their future brighter in terms of revenues and financial security. You cannot understand the concept of business analytics definition by just following the theories. To fully realize the potential of a proper analytical project, you should refer to case studies and reference of how big companies have steered their challenging projects into profitable ventures.

Business Management And Business Analytics Definition

There are several authors who have written extensive books on business management theories and tools. Business analytics is a branch of business management that deals with business intelligence and their analysis. Business analytics definition explains it to be a process of data interpretation and statistical analysis. Different authors give different definition based on their understanding about how analytics would work. On the whole, it is important to understand that business analytics helps in overall management and decision making process. All the important changes and decisions are based on analytics review of past and present events.

Business Analytics Definition And Theories

A business analytics definition expresses the whole process as a methodical analysis of business events (past or present) with the help of different tools or applications. Several theories to this end were put forth by economists and business authors and they all try to accommodate the term business analytics into a dynamically changing business environment. In the earlier days analytics dealt with applications like SAS or Excel. Today analytics involve a set of software that does functions like networking, business intelligence reporting, graphical data representation and forecasting.

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A Partial list of Context! features & benefits