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Context! Revolutionizes the way you look at your business:
  • Combine multiple data sources quickly and easily
  • 100% point-and-click is easier to learn, means faster adoption
  • Share your insights using social BI features
  • BI Anywhere with dedicated iPad and Mobile clients
  • 100% browser-based means fast deployments, low TCO

Understanding The Function Of Business Analytics

Business analytics is an important field of business administration that has a pivotal role in shaping various business strategies. From this single description, it is apparent that you would find analytics in just about every sector and every industry. Analytics is derived from the word analysis. Analytics is a term that represents the process of studying recorded data formats and thereby identifying meaningful occurrences that tend to repeat themselves. When applied with right intensity and purpose, business analytics can work wonders. There are several instances and case studies that prove the effectiveness of analytical management in improving business performance.

Role Of Business Analytics In Marketing

Marketing management involves several stages like planning, organizing, reporting etc. In every organization, marketing managers are given lot of rights as well as responsibilities. They are the key driving force behind the performance of sales executives and sales managers. Marketing managers heavily rely on business analytics. They use different analytical tools to record marketing information offered by different departments. They prepare detailed sales report in order to track market behavior. They appoint marketing analysts to find notable patterns in their sales and promotional statistics. This helps them in changing and devising new strategies to improve the effectiveness of their marketing activities.

Introduction Of Automated Business Analytics

Traditionally business managers were held responsible for planning and analysis job. Most of the companies lacked a separate business analytics department. However, with the passage of time things changed a lot. When market competition multiplied, companies and business organizations were forced to introduce special business management teams into their routine managerial workforce. Technological advancement also had a great influence in developing various business applications that simplified the each and every business active. This gave rise to software and applications that were programmed to carry out different mechanical and fundamental business analysis procedures. This automated platforms improved the accuracy levels and they also made the entire analytical process far more efficient than before.

Business Analytics Tools And Applications

If you are into business field, you must be familiar with business applications and their role in a modernized commercial environment. People everywhere want instant results. With the advancement in internet technologies and software development, things like remote data transfer, data management and data processing became highly automated. For attracting faster results and to break the tangles of hardcore competition, business communities started taking advantage of new age technology. The rising demand from different business sectors encouraged software companies to develop different types of business analytics software and applications. These tools are helping business managers in finding more accurate and more instant business solutions.

Business Analytics Job Prospects

Business analytics involves various analytical procedures that help a company or firm in studying and improving its current business strategies. The department of business analysis involves different branches like marketing analysis, sales analysis, financial analysis, risk analysis etc. each of these branches can be further subdivided based different business goals. In today's job market, there is lot of demand for business analysts. Average salary of a business analyst ranges between 55,000 to 75,000 US dollars.

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A Partial list of Context! features & benefits