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The data modeling process begins with analysis. Segmenting your data, understanding what fields are important, what fields are not, selecting the right demographic profile that you know will have the greatest impact is often the most demanding task.
It begins with a user interface that is 100% drag-and-drop enabled. Selecting your fields to analyze is as simple as a drag-and-drop operation. Or double click your fields in rapid sequence to add as many as you need to your data analysis process.
The baseline statistical analysis is performed in seconds. Once your baseline analysis is done, simply drag and drop the fields you wish to analyze further onto the charting areas. Insight! instantly renders the perfect pie or bar charts for you, giving you the ability to quickly understand relationships, identify outliers and narrow your list of demographic fields down to the few that count.
Comparing multiple fields is just as simple. Drop two or more fields into the chart areas and see how the two fields compare - giving you instant feedback and the ability to understand how two data elements can work together quickly and intuitively.
Dynamic filtering methods let you further reduce your data sets to only the records you need - once again giving you the power and flexibility to identify the data that makes sense and that will have the greatest impact in seconds.
Getting to the bottom of your analysis often means collaborating with others. With Insight! not only can you share your results with other Insight! users, you can also send your data to other users as Excel files - complete with data and charts - to give them an opportunity to further review and comment on your analysis - whether they have Insight! or not. |
