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The entire point of data mining is to be able to create business models that help you drive decision making to reduce risk and augment your ability to benefit from opportunities that present themselves to your business. Taking that step with traditional data mining software, however, can be daunting, expensive and work intensive.
Insight! makes the process of deploying your lessons quick and easy through a built-in "target analysis" engine. Simply load a data set you wish to use your business model on, use the built-in matching wizard to match up your model with your data and click go - Insight! will automatically show you all the records in your data sample that match the business rules you created.
Using built-in matching is an invaluable method of deploying data mining in the real world. For example, let's say you have created a set of models that describe customers who are at highest risk for defaulting on their outstanding debt. Using the built-in target analysis you can load a list of your current prospects, select the business model you wish to use for analysis and in seconds Insight! will show you which prospects from within your list of hundreds or thousands of prospective customers are at highest risk for defaulting.
How useful would that information be before you close the deal with your prospect?
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