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Understanding the key drivers for your business ultimately comes down to understanding your data. Your data stores months and years of information on what went right, and what went wrong, modeling that data reveals the reasons why.
Data mining and predictive analytics software has been available for years. But unfortunately you typically need a PhD just to be able to get started. With Insight! nothing could be further from the truth. That's because we have made it simpler. Simpler by using two of the most intuitive - and accurate - modeling algorithms available (decision tree analysis and rule induction), and simpler because you use them without even knowing it.
It starts with the wizard driven interface that simply walks you through a series of questions about the data you are using. Set a few settings, check a few boxes and your data models will begin to appear before your eyes. Yes, it's really that simple.
Getting the most out of any data model, however, is about getting it "just" right. That's why in Insight! you can set the key drivers that build your model to suit your desires, giving you the ability to modify your models as you see fit.
The process of building and using data models is, by its very nature, a repetitive one. With Insight! changing your models around to account for new options, new scenarios and new assumptions is as simple as clicking on the appropriate pane, changing the fields you wish to analyze and repeating the process. Because of the speed with which Insight! executes the analysis, you can work through any number of analyses until you arrive at the models that best suit your needs.
Sharing your results with others is equally simple and intuitive with Insight!. Simply share the project file with other users and they will be able to take full advantage of your model in what-if analysis and target analysis regardless of whether they have access to the original data source or not. Sharing with non-Insight! users is just as simple; export your results in a formatted report or an Excel file and share your results with anyone. |